About LuvNailz & Jess

Hi! I’m Jessica Briarmoon, although most people in the nail industry simply know me as Jess. I’ve been part of the professional nail world for more than two decades, and what started as a love for doing nails grew into a career centered around education, great products, real-world salon techniques, and helping other nail professionals succeed.

Since 2004, I have been educating nail professionals and distributing professional nail products throughout the United States. Gel has always been one of my greatest passions, and over the years I’ve developed techniques designed to make salon services beautiful, durable, efficient, and profitable.

Advertising, Editorial & Creative Work

Throughout my career, I’ve had the opportunity to combine my love of nail artistry with creative projects outside of the salon. I especially enjoyed participating in the creation of nail looks for Akzentz advertising and professional photo shoots, developing nails specifically for promotional, marketing, and professional industry imagery.

I loved the creative process behind these shoots—from developing the nail concept to seeing the finished work professionally photographed and used in advertising and industry publications.

I’ve also enjoyed creating editorial and competition nails that allowed me to push beyond everyday salon work and explore more detailed, artistic, and technically challenging designs.

Some of my signature techniques, including my 30-Day Manicure, Rock Star Toes, and Glitter Fade, grew out of years behind the nail table figuring out what actually works in a busy salon.

I love teaching techniques that are approachable enough for newer nail techs while still giving experienced professionals new ways to improve their speed, consistency, and results.

From Nail Tech to Educator

In the early years of LuvNailz, I spent countless hours traveling throughout the country teaching classes, working with nail professionals, and helping introduce high-quality professional gel systems to technicians across the U.S.

Even as the education and distribution side of my career grew, I never wanted to lose touch with what happens behind the nail table. Working with real clients has always been an important part of how I teach.

Salon life teaches you things a classroom simply can’t: how products perform week after week, how to work efficiently, how to troubleshoot problems, and most importantly, how to create services clients love enough to keep coming back for.

Competition & Continuing Education

Competition has been another exciting part of my journey in the nail industry. After years of studying technique and continuing to challenge myself, I became heavily involved in technical nail competition in 2016.

During both 2016 and 2017, I maintained a position in the NAILPRO Top 10 while competing in technical nail competitions, and in 2016 I became the Nailympia Division 2 Champion.

Competition completely changed the way I looked at precision and technique. When every detail is being judged—from structure and symmetry to balance, consistency, finish, and overall execution—you begin looking at your work with an entirely different eye.

In my quest to continually improve, I’ve traveled across the United States and internationally to study with some of the best nail competitors and educators in the world, including traveling as far as Poland for advanced training.

I believe great educators should always remain students themselves, so continuing education has remained an important part of my career.

[Nails by Jessica Briarmoon for Akzentz]

Creating Nail Camp

One of the things I love most about this industry is the community.

In 2009, I began organizing what was originally known as the NW Nailtech Retreat. What started as an opportunity for nail professionals to learn and connect eventually grew into something much bigger: Nail Camp.

Nail Camp brings nail technicians, educators, and professional brands together for several days of hands-on education, demonstrations, workshops, product discovery, networking, and plenty of fun.

Over the years, Nail Camps have been held in locations around the United States, giving nail professionals the opportunity to step away from the salon, learn from one another, make lasting friendships, and return home excited about their careers again.

Why LuvNailz?

LuvNailz has always been about more than simply selling nail products.

I want nail professionals to have access to products I would confidently use at my own nail table, along with the education and support needed to use those products successfully.

I know how frustrating it is to invest in something and then be left trying to figure it out alone. That’s why education has always been such an important part of LuvNailz.

Whether you’re brand new to nails or have been behind the table for decades, my goal is to help you find products and techniques that make your job easier, improve your services, and keep your clients happy.

Real Nails. Real Clients. Real Education.

In 2016, I began sharing more of my day-to-day salon work through video. Rather than creating only perfectly staged demonstrations, I wanted nail professionals to see what actually happens during real appointments with real clients.

Those live and recorded demonstrations cover everything from application and shaping to troubleshooting, nail art, product knowledge, and the little tricks that can make a huge difference in everyday salon work.

My clients have always been willing participants in the process, and many of them have become just as interested in the “why” behind their nails as the finished result!